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Riva EV Mobility

Mubea U-Mobility now markets its e‑cargo-bikes also in the Netherlands

Attendorn, 04.03.2024 – Mubea U-Mobility and Riva EV Mobility shape the future of the e‑cargo-bike market in the Netherlands

Riva meets Mubea U-Mobility
From left to right: Thijs Pitlo (General Manager Riva EV Mobility), Mark van der Kallen (General Manager Riva Group), Dr. Stefan Cuber (Managing Director Mubea U-Mobility), Stefan Räth (Project Lead Cargo Mubea U-Mobility), and José Luis Corral Rosado (Sales & Digital Marketing Manager Mubea U-Mobility) (Photo: Riva)

Mubea U-Mobility, the micromobility business unit of global automotive supplier Mubea, is happy to announce its strategic partnership with Riva EV Mobility (Wittebrug). As from the end of 2023, Riva EV Mobility acts as official importer and distributor for Mubea U-Mobility’s e-cargo-bikes in the Dutch market.

“Mubea and Riva both share the conviction that urban mobility will be shaped by future-oriented, space-saving mobility solutions – efficiently, electrified and emission-free,” explains Dr. Stefan Cuber, managing director of the micromobility business unit of automotive supplier Mubea, and adds: “With a partner as strong as Riva EV Mobility we will be contributing to an intelligent and eco-friendly urban logistics becoming as commonplace in Dutch cities as individual private cycling.”


Shaping the market for e-cargo-bikes in the Netherlands together

Riva EV Mobility is part of the Riva Group and a well-known name in the Dutch world of trade. Besides its core automotive business, the company specializes in promoting and supporting sustainable mobility solutions. Offering e-bikes, last-mile transporters and, from now on, also e-cargo-bikes by Mubea, Riva EV Mobility provides a broad range of emission-free und eco-friendly transport options. Riva general manager Thijs Pitlo comments on this new partnership: “For us, the co-operation with Mubea U-Mobility is another important step to sustainably extend our product portfolio. With this association, two companies with lots of experience in mobility join forces, and they both command the know-how and the capacity to serve the coming growth segment of heavy-duty cargo-bikes in the long run.”

For, according to Pitlo, city logistics is an enormous growth market: “The introduction of zero-emission zones will change urban logistics drastically. However, not everybody needs to own an e-transporter or wants to buy one. In this case, e-cargo-bikes are a viable and cost-saving alternative. We are assuming that we will be able to import around 200 e-cargo-bikes within the next twelve months.” The opening of the Wittebrug E-motive Center in Den Haag on 07 March marks the official inauguration of this promising partnership. During the event, it will mainly be the vehicles by Mubea U-Mobility that will be presented as part of Riva EV Mobility’s product portfolio.