Between Bakery and Storefront: The Cargo PACK as a Daily Companion
In the streets of Hamburg, Effenberger Vollkornbäckerei has long stood for quality and a lived commitment to sustainability. The company focuses on ecological craftsmanship, regional ingredients, and responsible business practices – from production to delivery. When it comes to transport, Effenberger is also breaking new ground – with the Cargo PACK from Mubea U-Mobility.
Tradition Meets Innovation
With 20 employees from ten nations and several branches across Hamburg, Effenberger blends traditional baking craftsmanship with modern mobility solutions. The company has been using cargo bikes for 25 years, switching to electric models in 2012. When the Mubea Cargo PACK was presented at a trade association event in Berlin, the Effenbergers knew immediately: this is what sustainable mobility should feel like.
Efficient Deliveries in Urban Areas
The eCargobike is used daily to transport fresh baked goods from the bakery to a branch located approximately 3.5 km away. The trip takes around 15 minutes – just as fast as by car, but without the challenges of traffic jams or parking. Moreover, delivery vehicles are only allowed access to the branch until 11 a.m.; after that, only buses, taxis, and bicycles may enter. Thanks to the Mubea Cargo PACK, Effenberger can deliver flexibly and without restrictions even after 11 a.m. – perfectly in line with the company’s values: efficient, resource-saving, and accessible for all.
More Than Just a Means of Transport
The Mubea Cargo PACK offers numerous benefits:
- Flexibility: In addition to delivering baked goods, it's also used for errands and procurement of daily supplies.
- Integration: Employees without a driver’s license – including refugees – can operate the cargobike, reflecting the company’s commitment to equal opportunities.
- Sustainability: The use of the cargobike reduces emissions and fits seamlessly into the company’s ecological mission.
- Large Storage Space: Whether baguettes, spelt-rye bread, oat bread, or seeded rolls – even large quantities can be transported safely, hygienically, and weather-protected.
- Endurance: The Cargo PACK’s battery easily lasts the entire day – no need for midday charging.
Each day, the eCargobike covers between 10 and 15 km, making it an integral part of daily operations. The feedback has been overwhelmingly positive – many pedestrians stop to ask questions or express their enthusiasm.
“The Cargo PACK makes us more independent, more environmentally friendly, and opens up new opportunities for employees without a driver's license. It naturally fits into our sustainable daily operations.” – Mrs. Effenberger, Managing Director, Effenberger Vollkornbäckerei.
A Model for Sustainable Urban Logistics
Effenberger shows how traditional craft businesses can optimize their operations and contribute to environmental protection through innovative mobility solutions. The Cargo PACK from Mubea U-Mobility is not just a functional utility vehicle – it represents a new way of organizing urban logistics: efficient, quiet, and clean. It aligns perfectly with the company’s core principles: honest, ecological, and transparent.
Conclusion
Effenberger Vollkornbäckerei proves that sustainable mobility can be successfully integrated into the daily operations of small and medium-sized businesses. The Mubea Cargo PACK delivers fresh bread, essential materials, and more – quickly, cleanly, and reliably – and often brings a smile to both employees and customers. A model worth emulating – and a testament to how Mubea brings e-mobility to life through practical, hands-on partnerships.
