First Shop‑in‑Shop: XBoard Meets Premium Fashion in Cologne
In mid-July, we created a unique stage for our XBoard: right in the heart of Cologne, at the stylish Arc.Hive by Atelier X, smart mobility met fashionable style
In this prime city location, our three-wheeled premium e-scooter took center stage for a fashion-savvy audience – opening a new chapter in the connection between mobility and lifestyle. Together with our partner Atelier X, we explore an innovative retail concept that stages fashion and mobility as complementary elements of a modern, self-determined urban lifestyle.
Our XBoard as a Lifestyle Statement
The XBoard is designed for sustainable, independent urban mobility. As a casual companion for everyday life, work, and leisure, it offers individual freedom with a double feel-good factor: safe riding fun on three wheels and eco-friendly travel – bypassing stress and traffic jams. With innovative technology and smart design solutions, such as the patented one-click folding mechanism, the XBoard is both a practical means of transportation and a stylish accessory.
New Mobility in the Retail Space
At the end of June, the XBoard entered the Arc.Hive showroom of Atelier X at Flandrische Straße 4. Nestled among fine fabrics and trendy looks, a new store-in-store concept created an immersive brand world: a modern POS area that showcased our XBoard not only functionally, but also aesthetically – fully aligned with our corporate identity and integrated into our omnichannel strategy.
“For us, this collaboration is more than just a sales channel,” said Jakub Fukacz, Head of Marketing at Mubea. “It’s an invitation to rethink e-mobility and to anchor it in the minds of customers as something positive and joyful. In collaboration with Atelier X, the XBoard becomes visible as part of an entire lifestyle: individual, urban, self-confident. That’s exactly what we aim to convey in our retail experience – our XBoard is part of your life story. #drive the wave.”
Combining Aesthetics and Technology, Style and Sustainability
Erhan Bektas, Managing Director of Atelier X and Arc.Hive by Atelier X, also sees great potential in the collaboration: “The stylish XBoard fits perfectly into our store concept, where we present premium fashion in a carefully curated environment. We don’t see ourselves as a traditional fashion store, but rather as a laboratory that creates lifestyles – distinctive, urban, contemporary, and therefore inherently sustainable. With our Arc.Hive, we bring together fashion, art, and community under one roof, and a sleek scooter like the XBoard is an attractive addition, perfect for our lifestyle-oriented customers. It’s a cool piece you can even test ride here,” said Erhan Bektas.
Outlook
The collaboration with Atelier X marks the beginning and pilot of a scalable retail network. Starting in 2026, we plan to expand into additional stores in Berlin, Hamburg, and Munich, as well as international fashion hubs. Our goal is not only to set new standards in individual mobility but also to redefine how it can be experienced in physical retail environments.
See how fashion and mobility come together in Cologne in our video with atmospheric insights..