IAA Mobility 2025: When real innovation happens behind the scenes

Logistics at the heart of the exhibition

At a major event like the IAA, success depends not only on visitors, exhibitors and vehicles – internal logistics also plays a crucial role. Here, Mubea U-Mobility’s PACK proved its strengths as a flexible transport solution: camera and lighting equipment, tripods and other materials were moved reliably between locations, meeting points were reached quickly, and long walking distances were avoided.

Felix, a member of the on-site production crew, describes the experience: “We used the bikes throughout the week to move equipment from one location to another. We also used them as couriers to deliver the newly recorded material to the editing areas. Especially in the Open Space and under time pressure, it made a huge difference.”

He also highlighted the intuitive handling: “The Mubea bikes are very easy to operate. The storage space is impressive – transporting the equipment was no issue at all, and there was always plenty of room.”

These impressions underline three clear advantages:

• Generous storage capacity: Suitable even for extensive event and production equipment.
• High agility: Ideal for narrow and high-traffic exhibition areas.
• Easy operation: No special or complex training required.

Why this concept fits event management perfectly

IAA Mobility 2025 positions itself as a platform where innovation, mobility and sustainability come together. The use of Mubea’s eCargobikes fit seamlessly into this vision – both thematically and functionally.

While exhibitors discussed zero-emission drivetrains and future vehicle concepts on stage, Mubea U-Mobility demonstrated behind the scenes how sustainable logistics can already work in everyday event operations.

The vehicles impressed on multiple levels and offered valuable insights for future event logistics:

• Efficiency in motion: Thanks to their compact design, the team could navigate flexibly even in crowded areas and transport equipment directly between open-air zones, exhibition halls and other event spaces – without traffic jams or the need for parking.
• Fast response capability: Spontaneous transport tasks, such as live production support or urgent deliveries, were handled within minutes.
• Independent mobility: With electric assistance and long range, no additional vehicles or transport aids were required – the bikes covered the entire day’s workload.
• A sustainable presence: The visible use of zero-emission transport solutions strengthened the event’s image and made “green logistics” tangible.

IAA Mobility 2025 clearly showed that sustainable mobility is not only discussed but already lived – and that electric cargo bikes will play an increasingly important role in future event logistics.

Conclusion

By supporting logistics at IAA Mobility 2025, Mubea U-Mobility’s eCargobikes demonstrated that sustainable mobility can already be part of everyday operations. They enable efficient on-site transport while combining cost-effectiveness with environmental responsibility – showcasing what modern logistics can look like in the future.